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The Market for Green        

 

    The economy might be taking a break (to say the least) but there are still some emerging markets, top among them is the demand for environmentally friendly housing, office and commercial space.

    According to Globest.com columnist Michael Coletti, a home or commercial project that can be characterized as green gives a marketer a significant competitive advantage.

    “In the next decade, all new projects will be environmentally friendly . . . What distinguishes green property from traditional office space in marketing is that it does not initially cost more to lease — there is no premium to rent an environmentally friendly product — and, more importantly, it will cost the tenant less over the long term.”

 

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The Advantage of Green

 

    There is a standard developed for a green project and currently these standards are set by the U.S. Green Building Council’s (USBG) Leadership in Energy and Environmental Design. A building that meets the LEED criteria, rated on a 69 point scale, has a certain built in market.  Ashley Katz, communications coordinator for USBG says certified green buildings generate a 3.5 percent higher occupancy rate, 3.5 percent higher rental rates and have a 6.6 improved rate of return on investment.

    In New York City, where you might expect an enthusiastic demand for green buildings, the LEED gold-certified residential building, The Solaire rents for 5 percent above the typical market rate for similar buildings, according to Multifamily Executive.

 

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Syndicating Success u Bi-Weekly Newsletter                                                           July 28, 2008
Text Box: Farm land values rising According to the U.S. Department of Agriculture, farm value in current dollars averaged $2,160 per acre nationwide on January 1, 2007, up from $974 in 1998. This represents a 13.5 percent average annual gain. During the same period, cropland rose in value from $1,340 per acre to $2,700. Pasture land rose from $489 to $1,160. Many land brokers believe the current prices for land are part of a bubble in prices for corn, wheat and soybeans, which caused an increase in cropland prices in the last 12 to 18 months. Nonetheless, increasing global demand for food should continue to drive cropland prices higher.

Municipal bonds

vs. Treasuries
    If the stock market and the economy have you wondering where to invest, remember that cash is king in such times. Investment strategists at Merrill Lynch say, while there's nothing wrong with stashing cash in CDs and money market funds, the yield will be low in most cases. They recommend only a six-month investment.
    One option is Treasury bonds, which on a total-return basis have outperformed stocks in five of the past eight years. Municipal bonds are another attractive investment right now. Munis almost never beat Treasury yields, but the income is tax exempt.

If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.

Jim Rohn